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Special Guest: Robin Robins
Author: Tim Taylor

 

Holiday Tip: Be careful when purchasing online. Don’t click on links from emails. Check the URL it might be a fake site.

 

ROBIN ROBINS

Top Marketing Expert for Small to Mid Sized Technology Businesses

 

www.technologymarketingtoolkit.com

(Free Articles)

 

  • Top Marketing Expert for Small to Mid Sized Technology Businesses
  • In 5 under years Robin has become a Household name in IT Industry
  • Virtually overnight she has established the largest and fastest growing marketing consulting firm in the world for small IT business
  • She has documented her financial success in the IT industry more than any other marketing agency
  • Author of Technology Marketing Toolkit
  • The Multi Million Dollar Managed Services Marketing System
  • Over 2,800 IT firms from all over the US and in 37 different countries have learned - used – implemented the marketing system she has created.
  • She helps IT companies generate over millions of new dollars in new business and new opportunities.

 

Attracting New Sales even with a slow economy

  • Going back to current clients to see “what can I offer them, what do they need” – offer products for services to help them grow.
  • Deliver holiday goodies (calendar)
  • Visit current clients
  • Run Referral Campaigns
  • Hold Seminars
  • Networking
  • Send Newsletters (paper or email)\
  • Incentivize your employees to sell (provide them with flyers or marketing materials – they should be on the look out for opportunities and rewarded.

 

Setting up a Written Guarantee for Customers (back up with credibility). Money Back Guarantee!

 

-         You have to make good on it

-         You have to be able to deliver

 

*Also a good idea for promoting yourself.

 

Know what your unique selling position

  • Put yourself in the customers shoes
  • Think like the owner of the company that I am selling my services to
  • What is most important to them?
  • Why should I buy from you from all of the other options that I have available

 Callers:

  1. Use Mac as Server
  2. How can I keep my business going (Small IT firm)
  3. Making Audio CD’s (audacity - http://audacity.sourceforge.net, Cool Edit Pro)
  4. Monitor Trouble

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